Barefoot Blonde is becoming Marlo.

This change reflects a natural evolution of our brand - one that feels more mature, more inclusive, and more aligned with where we are today. While the name is new, everything you love remains the same.

What’s staying the same

Our commitment to thoughtful design, feminine silhouettes, and beautifully made pieces continues unchanged.

The craftsmanship, attention to detail, and free-spirited essence that defined Barefoot Blonde live on through Marlo.

This is not a reinvention. It’s a continuation.

Why you may still see Barefoot Blonde

As we transition to Marlo, you may receive pieces that still carry our original Barefoot Blonde label or packaging.

In keeping with our sustainability values, we’re choosing not to discard existing labels and packaging. Instead, we’re using them thoughtfully as we move forward - ensuring nothing perfectly usable goes to waste.

The garment inside is unchanged. The quality, fit, and design remain exactly as intended.

Why Marlo

Marlo is a name that better reflects who we are now - refined yet effortless, feminine yet grounded, and open to all who connect with our aesthetic.

It honours our past while creating space for what’s next.

Looking ahead

This evolution allows us to grow with clarity and intention.

New collections will arrive under the Marlo name, while select pieces may still feature Barefoot Blonde labelling during this transition period. We’re grateful to have you with us as we step into this next chapter.